Fabric Horse: 2010 Viral Brand “Bicycle Race Parody”

Fabric Horse, makers of original cycling accessories and urban apparal, wanted to create a short viral video that would raise eyebrows and promote themselves as a fun proudly woman-owned and operated brand. What we came up with was a parody of the famous “Bicycle Race” music video from Queen. The original video features naked women riding bikes around a track. We decided to do a re-make with a bunch of naked men doing the same.
THIS IS A PASSWORD PROTECTED VIDEO AND NOT AVAILABLE TO THE PUBLIC FOR THE TIME BEING. Also NSFW.

GPTMC: Love Campaign “LOVE Park”

Produced for the Greater Philadelphia Tourism and Marketing Corporation to promote their “LOVE” themed Valentines campaign. The spot won an Adrian Award from the Hospitality Sales and Marketing International Association.

Oprah Winfrey Network: Upfront Spot “Group Art”

The Oprah Winfrey Network was looking for an Upfront Spot that could also work as a promo, which would showcase their network as a collaborative experience. Big Smack TV, who spearheaded the branding of OWN’s launch, called me in to develop something that would fit the bill while utilizing an aesthetic that would accomplish as much in-camera as possible. I called a bunch of friends, found some cardboard, and it happened like this.

FORD: Ford Fiesta Campaign “Through the Lens of Zoe Strauss”

This was a viral “branded content” piece where Ford wanted me to make an engaging short film that somehow featured their new Ford Fiesta. I took the opportunity to create a project on one of my favorite artists, photographer Zoe Strauss.

PUMA: Puma Running: Battle Royale IV “Last Man Standing”

PUMA started the “PUMA Running” campaign, which consists of a series of different creative races held periodically in different cities around the US. They wanted a video series that would both document the races and turn them into fun viral videos. I teamed up with larger than life personality “ROBAI” to make this happen. In this clip PUMA brought in top ranked runners from around the US and abroad for the first ever “Last Man Standing” race.